Director of Marketing & Special Events
Lisa Watson, NACTA Director of Marketing and Special Events, began her travel career in 2004. As a tour manager for New Horizons Tour and Travel, she managed dozens of student groups yearly, and her involvement in youth travel inspired her passion for the industry. Lisa also held the role as a Project Manager at BCD Travel overseeing corporate meetings for a major medical equipment company. In 2008 Lisa became part of the NACTA team and has held many different vital roles within the association.
In Lisa’s current role as the Director of Marketing and Special Events, she is responsible for implementing all of the marketing aspects of NACTA, including event planning for NACTA’s annual conference, executing NACTA supplier partner’s marketing packages, and administers Agent Life Magazine.