It’s estimated that women make or influence 85 percent of all purchasing decisions. Whether you’re selling a product specifically for women or a product for couples, family, or group travel, the bottom line is that, primarily, you’re selling to women.
Does your marketing plan reflect women’s concerns and interests? Maria Coesens of Sand and Flip Flop Getaways and TTM Travel finds women of the baby boomer generation are an invaluable market. “Boomers are totally different travelers than the generation before them. And the women are the ones making the decisions to go.”
SBN is excited to announce the new SBN.com. SBN is collaborating with Serendipity Media on this website, which will provide an attractive, informative interface for the public and for SBN members.
Separate access to member-only information and news will be available with a SBN member login. Kasie Smith, Agent Life publisher, and her team are working in-depth with Lisa Watson, SBN Director of Marketing & Special Events, and others at SBN to conceptualize, develop, create, and maintain the new site.
It’s time to do a Facebook Profile Check-Up. You may wonder why you should concentrate on your Facebook profile, rather than your business page.
NACTA New England Chapter Co-Directors
For NACTA New England Chapter Co-Directors Araceli “Arcel” Talusan and Ruth Rudnick, the travel passion runs deep.