COMMUNITY & PROFESSIONAL DEVELOPMENT
for TRAVEL CONSULTANTS

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Social media platforms have various size dimensions for images. How can we create great images in the correct sizes for the social media platforms we use to reach our clients—without having to memorize size charts for each?

Facebook cover images are 851x315 pixels. The profile photo is 168x168 pixels, but people only see 160x160 pixels. Twitter header images are 1500x500 pixels; the profile or logo pic is 400x400 pixels. If this sounds like too much information—and there has to be a better way—I have good news:

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South Florida NACTA Membership Director, Ed Davis, uses his background in the technology industry to great effect in the travel world, where he specializes in adventure travel, leisure getaways, and specialty vacations at Sea Sun
& Tee Travel.

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It’s estimated that women make or influence 85 percent of all purchasing decisions. Whether you’re selling a product specifically for women or a product for couples, family, or group travel, the bottom line is that, primarily, you’re selling to women.

Does your marketing plan reflect women’s concerns and interests? Maria Coesens of Sand and Flip Flop Getaways and TTM Travel finds women of the baby boomer generation are an invaluable market. “Boomers are totally different travelers than the generation before them. And the women are the ones making the decisions 
to go.”

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NACTA is excited to announce the new NACTA.com. NACTA is collaborating 
with Serendipity Media on this website, which will provide an attractive, informative interface for the public and for NACTA members.

Separate access to member-only information and news will be available with a NACTA member login. Kasie Smith, Agent Life publisher, and her team are working in-depth with Lisa Watson, NACTA Director
of Marketing & Special Events, and others at NACTA to conceptualize, develop, create, and maintain the new site.

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