What do Eric Clapton, Mick Jagger, Paul McCartney, Bruce Springsteen and Ringo Starr have in common? Yes, they’re all musicians. They’re also all classified senior citizens—and they all went on tour this year.
“Rock ‘n’ roll isn’t about age. It’s about attitude,” said Jim Smith, CTIE, a 45-year veteran of the travel industry and Senior Travel Industry Consultant to Special Needs Group. “The same thing applies to senior travel.”
Shhhh: It’s a secret! A secret SBN group page on Facebook, that is. SBN members now have exclusive entrance to the Inside Access – Members Only closed group on Facebook.
SBN initially began testing the Inside Access – Members Only group with 50 SBN members, and quickly found the page to be a useful channel of information for SBN members.
As travel professionals, we always look for some way to stand out in the crowd. One way to do so is by creating eye-catching photos and videos that allow your clients to see and experience a destination or property you’ve recently visited. You have the ability to do this on your mobile phone, tablet or desktop—and it has never been easier.
A supplier relationship begins with a goal: You want to sell X on destination Y. Finding a supplier to help you meet your goal is step 1 in building a strong tie; strengthening those ties is an ongoing practice.