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As travel professionals, we always look for some way to stand out in the crowd. One way to do so is by creating eye-catching photos and videos that allow your clients to see and experience a destination or property you’ve recently visited. You have the ability to do this on your mobile phone, tablet or desktop—and it has never been easier.

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A supplier relationship begins with a goal: You want to sell X on destination Y. Finding a supplier to help you meet your goal is step 1 in building a strong tie; strengthening those ties is an ongoing practice.

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Ann Chamberlin, NACTA President, discusses NACTA profiles and trends. The information is based on the recent ASTA Independent Agent Report.

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How does advocacy help us?

ASTA, the national trade association for all travel agents and agencies, views advocacy as our collective voice, whether speaking to the government, the travel industry or the traveling public. We face a situation in which the government doesn’t know how our industry works, suppliers often try to cut agents from the equation, and a good chunk of the traveling public thinks agents are extinct. Through one voice, we can keep travel taxes manageable and fight onerous regulations while educating suppliers and consumers about the value travel agents provide to the broader industry and U.S. economy.

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