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Simple updates go a long way.

Make sure your e-mail ends with a lasting impression—through a professional signature line.

Stick to the basics. Always include your full name, title, company name, phone number, e-mail address, website address and your certification designations. While some debate whether to include your e-mail address, I’ve found that when I want to send someone’s contact information, I copy and forward their signature line. If your e-mail address isn’t in your signature line, your potential lead won’t have access to a vital point of contact for busy clients who don’t want to spend time looking for an e-mail address or picking up the phone.

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A consistent consumer marketing message for every agent.

If you found yourself in an elevator with a potential customer who’d never used a travel agent—or seemed skeptical of doing so—what would you say? That elevator ride might only last 30, seconds so you’d better make it quick. And you’d better make it good.

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An enlightening experience.

Mark Twain once said, “Travel is fatal to prejudice, bigotry and narrow-mindedness …” Many parents are realizing travel could be an enlightening experience for their teen children, teaching things that can’t be learned in classrooms. Trips exposing teens to different cultures, varied ecosystems and human achievements create opportunities to expand youths’ understanding of the world and their place in it.

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Lorene Romero

Create an Effective One Sheet

The NACTA One Sheet is an exclusive branding tool for NACTA member that is customizable, personal, and easy to create and use—a way to showcase who you are and what you provide for clients. Lorene Romero, NACTA San Francisco Bay Area Co-Chapter Director and NW Regional Director, talks about how she uses the One Sheet for her travel business and offers advice on how to make it work for you.

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